The good news is that your company has taken on Big Data. The not-so-good news is that the old metrics of assessing the effectiveness of your programs aren’t aligned with the countless benefits Big Data has to offer. As you discover new ways to implement the vast amounts of data you’ve collected, the more traditional […]
Your company continually develops and executes customer acquisition programs to identify prospects that are in your “sweet spot.” You have your regular lists that you employ to get a lift in your campaigns, but they seem to yield fewer leads as time goes on. What would happen if you tapped the power of consumers’ voices? […]
You’ve worked to ensure that your company is actively involved in online marketing and search engine optimization practices. You’ve made sure your keyword activity is engaging and effectively driving opportunities and interest to your retail channels (whether distribution partners or your own company website). You’ve seemingly exhausted the benefits your search activity can yield – […]
McKinsey & Company estimates that the US faces a huge shortage of people who have the skills to understand and make decisions based on the analysis and modeling of Big Data*. Plus, in today’s environment, companies are using less than one-tenth of one percent of the data they could be using. This is primarily due […]
You’re faced with a growing challenge: your organization has started to obtain sets of digital data to use within your traditional marketing programs, but your current customer data is housed in legacy systems, with some sets of data silo’ed and unavailable for integration. How do you marry the current data sets with digital data to […]
Much has been said about the power of digital data as applied to business-to-consumer (B2C) opportunities. But what about business-to-business (B2B) opportunities? Are you missing an important opportunity to integrate digital data into your marketing programs? What are the techniques and methods for accessing and harnessing digital data for bottom-line improvement in B2B organizations? With […]
You need to be where your customers are – that’s an understatement. With the exploding popularity of leading social media platforms, like Facebook and Twitter, there are a number of conversations taking place that are both directly and indirectly affecting your brand and your company’s reputation. But how do you insert yourself into the conversation? […]
The world of “Big Data” has become a very interesting place. As companies large and small mine their data repositories for new insights, a number of new and exciting opportunities are becoming apparent. One opportunity that is too often overlooked is the fact that “Big Data” offers not only a new source of valuable insights […]
So much is being written lately about “Big Data,” and the huge business opportunities that accompany this emerging science. The Venture Development Center, Inc. works in the heart of what is known as “Big Data.” As such, and as a result of having worked to develop Big Data strategies with some of the most innovative […]
